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Co‐operative marketing

 

作者: B. A. JOYCE,  

 

期刊: International Journal of Dairy Technology  （WILEY Available online 1982）
卷期: Volume 35, issue 1  

页码: 16-18

 

ISSN:1364-727X

 

年代: 1982

 

DOI:10.1111/j.1471-0307.1982.tb02257.x

 

出版商: Blackwell Publishing Ltd

 

数据来源: WILEY

 

摘要:

The successful and exciting experience in co‐operative marketing which An Bord Bainne/The Irish Dairy Board represents is described. The principles to which central marketeers must adhere if they are to be both fair and effective are outline

 

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