Strategic, operational, and marketing concerns of product-line management in health care
作者:
William Zelman,
Deborah Parham,
期刊:
Health Care Management Review
(OVID Available online 1990)
卷期:
Volume 15,
issue 1
页码: 29-35
ISSN:0361-6274
年代: 1990
出版商: OVID
数据来源: OVID
摘要:
Product-line management is a specialist strategy that focuses on specific products and markets. This article presents a typology of organizational approaches to implementing such a strategy and discusses the advantages and disadvantages of each. Finally, the relationship of the control of marketing to product-line strategy and decentralization is discussed.
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