New Product Opportunities
作者:
SelleryStephenB,
期刊:
Journal of Nutrition For the Elderly
(Taylor Available online 1984)
卷期:
Volume 4,
issue 1
页码: 31-42
ISSN:0163-9366
年代: 1984
DOI:10.1300/J052v04n01_05
出版商: Taylor&Francis Group
数据来源: Taylor
摘要:
Special diet foods is a growing category for food processors. This paper summarizes trends in demographics and food purchasing behavior of older Americans to arrive at recommendations for new products in special diet categories for food processors to develop and market to the elderly. Original research of perceptions of major supermarkets on the new product needs of the elderly is presented.
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