AbstractSeveral hypotheses concerning the use of ingratiation tactics were tested in a paradigm where subjects believed that monetary rewards were contingent on a favorable evaluation from a supervisor. Manipulated variables in the 2 × 2 × 2 factorial design were (a) the nature of the supervisor's values (i.e., efficiency vs. sociability), (b) the level of threats issued by the supervisor (no threat vs. high threat), and (c) the extent to which the subjects were dependent on the supervisor's evaluation (low dependency vs. high dependency). The dependent variables were the extent to which the subjects used the ingratiation tactics of other‐enhancement (flattery) and selective self‐presentation. Findings indicate that the manipulation of the supervisor's values affected the form of other‐enhancement used by subjects; more flattery in terms of efficiency occurred in the efficiency values condition, while more flattery in terms of sociability occurred in the sociability values condition. The supervisor's values also affected self‐presentation; subjects claimed to hold efficiency ideals when the supervisor held efficiency values, but (in line with earlier findings) they did not claim to hold sociability ideals when the supervisor held sociability values. The manipulation of threats issued by the supervisor had a significant effect on the subjects' use of other‐enhancement with respect to the target's sociability, but it had no effect on other ingratiation measures. Finally, the manipulation of dependency had no effect on other‐enhancement, but it did produce a surprising “modesty effect” on self‐presentation. Subjects presented themselves as both less efficient and less sociable under high dependency than under low. These findings are discussed in the light of previous research on i