This article sets out the background and general record of operation of the Milk Marketing Board Awards Scheme in Agricultural Economics since its inception in 1955. Over 100 awards have been given and holders were selected from nearly 1,300 applications. The process of selection is analysed in some detail. It is suggested that the work of award holders is a reflection of the general directions of interest in postgraduate studies in the subject and that the analysis of subsequent careers provides an indicator of the demand for the services of those trained in Agricultural Economics.