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Marketing Counseling: Guidelines for Training and Practice

 

作者: LOU ANN GILCHRIST,   MARK STRINGER,  

 

期刊: Counselor Education and Supervision  （WILEY Available online 1992）
卷期: Volume 31, issue 3  

页码: 154-162

 

ISSN:0011-0035

 

年代: 1992

 

DOI:10.1002/j.1556-6978.1992.tb00156.x

 

出版商: Blackwell Publishing Ltd

 

数据来源: WILEY

 

摘要:

Counselors in all settings must understand marketing principles and be able to apply them ethically and effectively. Guidelines for counselor training and practice are suggested.

 

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