SummaryThe theory of so‐called‘mental images’, which is put forward again in contemporary cognitive psychology, is criticized by way of elaborating the distinctly different intentional structures of the mental activities of‘remembering something’and‘representing something pictorially’(by means of a painting, photo, sculpture, etc.) It is suggested that psychology in its concept and theory formation could use profitably phenomenological‐descriptive analyses of the different forms of intentionality as exemplifi