At Aldus, globalization wasn't an afterthought
作者:
Warren Kalbacker,
期刊:
The International Executive
(WILEY Available online 1990)
卷期:
Volume 31,
issue 4
页码: 8-13
ISSN:0020-6652
年代: 1990
DOI:10.1002/tie.5060310404
出版商: Wiley Subscription Services, Inc., A Wiley Company
数据来源: WILEY
摘要:
AbstractAt Aldus, entering foreign markets was not a strategy pursued after its products had been successfully marketed in the U.S. Aldus President Paul Brainerd set out from the beginning to build products that could be quickly adapted to local markets. With a strong competitive position in the European Community, the Seattle‐based computer software producer now looks to the Pacific Ri
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