This article invites counselors to transform their personal perspectives on the processes of being economic and offers an experience of comprehension. A fundamental economic process is that of interdependently creating value. Historically, the conceived basis of value has evolved to a presently emerging conception of the provision of ideas as capital. Mastery and practice of comprehension is necessary to integrate this conception into the ideals and practice of schooling. Experiencing comprehension suggests means of using its process as the content of counseling. Consequently, the counseling goal, personally achieved comprehension through application of economic principles in guidance procedures, contributes to this creation of value.