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The relationship between importance of retail store attributes and lifestyle of mature female consumers

 

作者: PATRICIA HUDDLESTON,   IMOGENE FORD,   MARIANNE Y. MAHONEY,  

 

期刊: Journal of Consumer Studies&Home Economics  （WILEY Available online 1990）
卷期: Volume 14, issue 1  

页码: 71-85

 

ISSN:0309-3891

 

年代: 1990

 

DOI:10.1111/j.1470-6431.1990.tb00037.x

 

出版商: Blackwell Publishing Ltd

 

数据来源: WILEY

 

摘要:

Mature female consumers are an affluent market segment often ignored by retailers. This study examines the relationship between importance of selected store attributes (such as location and price) and lifestyle characteristics. The results indicate that certain lifestyle characteristics are related to the importance placed on store attributes.

 

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