You look “mahvelous”: The pursuit of beauty and the marketing concept
作者:
Peter H. Bloch,
Marsha L. Richins,
期刊:
Psychology&Marketing
(WILEY Available online 1992)
卷期:
Volume 9,
issue 1
页码: 3-15
ISSN:0742-6046
年代: 1992
DOI:10.1002/mar.4220090103
出版商: Wiley Subscription Services, Inc., A Wiley Company
数据来源: WILEY
摘要:
AbstractResearch has repeatedly shown that substantial benefits accrue to those who are attractive. Knowledge of such benefits seems to be shared by the general public, and billions of dollars annually are spent on appearance‐enhancing products. This article examines the functions of adornments and their linkage to attractiveness assessments. In addition, a number of influences on level of adornment usage are described. Finally, consequences for marketers are discussed along with a proposed research agend
点击下载:
PDF
(882KB)
返 回