AbstractThis study was designed to explore the psychological characteristics of individuals who score high on a measure assessing health orientation. The measure was constructed in the framework of the cognitive orientation theory and consists of beliefs of four types (about goals, rules and norms, oneself, and general) referring to themes such as trusting people, control, and enjoyment. The subjects were 176 healthy adults (88 men, 88 women) in the age range 31‐50 (M= 39.4 years) examined in the framework of a health survey. They were administered the Cognitive Orientation of Health Questionnaire and other measures assessing emotions, authoritarianism, locus of control, daydreaming, repressiveness, neuroticism, somatic complaints, somatization, and alexithymia. The main results obtained by ANOVA and multiple regression analyses were that high‐scorers on health orientation also scored higher on love, joy, contentment, hostility, jealousy (men only), emotional reactions, positive daydreams, internal control, repressiveness, neuroticism, functional‐actional self‐descriptions, and negative selfreferences. High‐scorers on health orientation scored lower on depression, anxiety, fear, jealousy (women only), negative daydreams, poor attentional control, somatic complaints, somatization, alexithymia, positive self‐references, and self‐descriptions that capitalize on body parts, weight, and appearance. The major conclusions refer to the conception of a psychological general health orientation and its m