Attracting volunteers using buyer behavior concepts
作者:
Mel S. Moyer,
期刊:
Nonprofit Management and Leadership
(WILEY Available online 1990)
卷期:
Volume 1,
issue 1
页码: 55-68
ISSN:1048-6682
年代: 1990
DOI:10.1002/nml.4130010107
出版商: Wiley Subscription Services, Inc., A Wiley Company
数据来源: WILEY
摘要:
AbstractThis article considers six concepts employed in commercial marketing—individual psychological characteristics, lifestyle, interpersonal influence networks, opinion leaders, the family, and learning theory—and their usefulness to administrators of volunteer organizations. It then suggests some steps that voluntary organizations might follow to take advantage of these conce
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