Disadvantaged Hispanic Consumers: A Research Perspective and Agenda
作者:
ALAN R. ANDREASEN,
期刊:
Journal of Consumer Affairs
(WILEY Available online 1982)
卷期:
Volume 16,
issue 1
页码: 46-61
ISSN:0022-0078
年代: 1982
DOI:10.1111/j.1745-6606.1982.tb00162.x
出版商: Blackwell Publishing Ltd
数据来源: WILEY
摘要:
Within the limits of sparsely available data, this paper outlines the major barriers to effective consumption for Hispanic‐Americans. These barriers are (a) the consumers' own circumstances, attitudes, values and goals; (b) deficiencies in the structure of the markets they typically patronize; and (c) exploitative practices of merchants with whom they come in contact. A research agenda is proposed to provide a basis for overcoming these barrier
点击下载:
PDF
(846KB)
返 回