Using Information Systemsto Build Brand Equity and Competitive Advantage
作者:
Kevin Coffel,
期刊:
Design Management Journal (Former Series)
(WILEY Available online 1996)
卷期:
Volume 7,
issue 1
页码: 32-38
ISSN:1045-7194
年代: 1996
DOI:10.1111/j.1948-7169.1996.tb00466.x
出版商: Blackwell Publishing Ltd
数据来源: WILEY
摘要:
AS MANAGERS DEAL WITH IDENTITY in a digital world, having data available online is merely a facet of a much larger challenge. Kevin Coffel focuses decision maker's attention on the notion of “information asset management”—strategies for linking a broad base of corporate facts, figures, images, documents, and other resources in ways that allow people to design and deliver powerful, consistent, and often highly personalized organizational messages across a wide range of
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