Abstract.This paper examines voting preferences of Greeks during the 1981 general election, based on a public opinion survey. The sample (N = 598) includes three heterogeneous target groups (professionals, labourers and rurals) which represent a broad spectrum of the Greek society. It is hypothesized that Greece is undergoing social and political changes. These changes are measured with an empirical model constructed to employ three sets of indicators. The first set measured the degree and direction of influence on the 1981 conservative vote by objective conditions. The second set measured the degree and direction of the influence of subjective conditions on the same vote. The third set measured the degree and direction of influence of values and issues also on the same vote. The results indicate that both objective and subjective conditions were less important than values and issues. Thus, the influence of some objective factors (such as income or sex) on the conservative vote was either low or inverse. Similarly, the conservative influence of subjective factors (such as family and school) was weak. Instead, modern values and issues are becoming influential.