CONFLICTING INFORMATION, ATTITUDE, AND MESSAGE VARIABLES AS PREDICTORS OF LEARNING AND PERSUASION1
作者:
JUDEE K. BURGOON,
期刊:
Human Communication Research
(WILEY Available online 1975)
卷期:
Volume 1,
issue 2
页码: 133-144
ISSN:0360-3989
年代: 1975
DOI:10.1111/j.1468-2958.1975.tb00261.x
出版商: Blackwell Publishing Ltd
数据来源: WILEY
摘要:
This study examined the effects of conflicting information in two messages about the same topic on recall of, and post favorability toward the message. Three multiple regression analyses tested the relationship among conflicting information, initial attitude, attitude change, salience, message clarity, and adequacy of support in predicting recall and post favorability. Six hypotheses were supported. Both recall and post favorability were inhibited when conflicting information was present. Attitudes and message variables were significant predictors of learning and post favorability. Proactive inhibition produced more interference than retroactive inhibition. Results are discussed in terms of the interrelatedness of the learning and persuasion processes and the ability of interference theory to predict outcomes in both paradigms.
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