As man, in light of the population trend, faces larger numbers of people, his decisions are likely to suffer in quality; he will tend to disregard individualism more and more, and ultimately to reduce man to nothingness. This article explores some of the long‐term implications of such decisions and the professional responsibility for the results. A fresh look at the morality of decision‐making appears urgent. The issue is one of quantity versus quality in dealing with problems in human behav