Types and Amounts of Information Used by Efficient Consumers
作者:
GEORGE B. SPROLES,
LOREN V. GEISTFELD,
SUZANNE B. BADENHOP,
期刊:
Journal of Consumer Affairs
(WILEY Available online 1980)
卷期:
Volume 14,
issue 1
页码: 37-48
ISSN:0022-0078
年代: 1980
DOI:10.1111/j.1745-6606.1980.tb00651.x
出版商: Blackwell Publishing Ltd
数据来源: WILEY
摘要:
This paper describes a research methodology which assesses the efficiency of consumer decision‐making based on the types and amounts of informational cues used. A simple operational method is used to classify consumers into three levels of consumer efficiency based on how well they perform in assessing the optimal choice. The information chosen by perfectly efficient consumers, or those scoring at the maximum level of efficiency, is examined for indicators of optimal information seeking and decision‐making techniq
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