To a physicist facing significant difficulty in the job market, the allure of a career in finance is obvious: The industry has numerous opportunities that demand the physicist's quantitative skills, and pay handsomely for them. Those contemplating such a move, however, need to look beyond these immediate considerations, for the culture of finance differs markedly from that of physics, having different goals and philosophies, work styles, even dress codes. Tb be successful on Wall Street, the physicist must willingly adapt to Wall Streets ways.