Environmental marketing's new relationship with corporate environmental management
作者:
Walter Coddington,
期刊:
Environmental Quality Management
(WILEY Available online 1993)
卷期:
Volume 2,
issue 3
页码: 297-302
ISSN:1088-1913
年代: 1993
DOI:10.1002/tqem.3310020310
出版商: Wiley Subscription Services, Inc., A Wiley Company
数据来源: WILEY
摘要:
AbstractIssues of environmental marketing track back to issues of environmental management—i.e., to issues of overall corporate environmental commitment and responsibility. It is absolutely essential that a commitment to corporate environmental improvement be in place before an environmental marketing program is launched. Additionally, marketers can and should play a central role in the greening of the corporation. The marketer brings at least two important skills or strengths to the environmental improvement process—strengths of perspective and strengths of skill
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