This anirle discusses the importance of continuing education in business and in society as a whole and argues that these smctures cannot remain internationally competitive without taking advantage of continuing education to the highest degree possible. It explores both individual and company benefits of continuing education and cites the value of continuing education in irs relation to technology transfer. An international perspective on continuing engineering education is offered, comparing counny investment as a percentage of an engineer's salary. Trends and opportunities, the imponance of knowledge and new technology in modern society, and visions for the future also receive the author's anention. Two of his visions are that companies posit their continuing education investment as a ratio of gross sales, and that company investment in continuing education would be reported d h as much pride as shareholder returns or debt to equity reductions.