The ASCA statement on the role of the school counselor is a reification. As a generalist the counselor dissipates his professional identity. Institutional restraints on the job and upon the campus lead to incompetence in counseling practice and a pervasive belief that counseling is ineffective. A suggested alleviation of this problem specifically involves the abandonment of the teaching experience requirement, increasing counselor education staff commitment to counseling, and the introduction of a paid internship for counselor candidates. Two specialists are recommended to replace the present guidance model: A Counselor‐Consultant and a Career Information Specialis