Systematic samples of subscribers toConsumer Reportswere surveyed in 1970 and 1976 to obtain their evaluations of the information they had received. Responses are compared between the two years, stressing the environmental context of each measure. Attitudes toward characteristics of the information and satisfaction withConsumer Reportsare found to be high in both years, but ratings are significantly less favorable in 1976. Implications for Consumers Union management, other policy‐makers, and further research are discusse