A somewhat generalised framework for estimating the energy savings potential of energy efficient motors in the rice milling industry in India has been proposed. Relationship between the paddy processing capacity of the rice mill and its power rating has been developed from the available data. For realistic estimation of power rating, new factors have been proposed. Regression curves of motor efficiency on its power rating have also been developed for both standard and energy efficient motors. Based on these relationships, the energy savings potential for various cases has been estimated. Finally, the financial feasibility of using energy efficient motors in place of standard motors in rice milling industries has been evaluated.