Modelling changes in market share: A cross‐sectional analysis
作者:
Robert D. Buzzell,
Frederik D. Wiersema,
期刊:
Strategic Management Journal
(WILEY Available online 1981)
卷期:
Volume 2,
issue 1
页码: 27-42
ISSN:0143-2095
年代: 1981
DOI:10.1002/smj.4250020104
出版商: John Wiley&Sons, Ltd.
数据来源: WILEY
摘要:
AbstractThe decision to build market share has major resource‐allocation implications. To aid managers in assessing these implications, research was conducted to determine general relationships between changes in market share and variables representing market strategies and competitive position. The research was based on multiproduct, cross‐sectional regression analyses and includes variables that are—or should be—readily available to most bus
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