This article, that is based on an empirical study, deals with the extent and economic values of moose hunting and hunting for other game, with a geographical division into Southern Sweden (Götaland and Svealand) and Northern Sweden (Norrland). Furthermore, structural problems regarding the allocation of hunting among hunters are discussed. About two‐thirds of the total hunting value of all game in the country refers to recreation and one‐third refers to meat. Considerably more than one‐half of the total hunting value of all game is attributable to moose hunting. Nearly three‐quarters of the total hunting value is accounted for by Southern Sweden, the main reasons being that the majority of hunters as well as the major part of the total bag is based in the south. The total (gross) hunting value does largely exceed the money that the hunters actually pay for their hunting. For many hunters, especially in Northern Sweden, there are large discrepancies between the actual extent of their hunting and their real preferences, which makes the value of hunting lower than it could have been.