This study attempts to trace children's acquisition of understanding of projective size (e.g., getting closer to and farther away from an object) as depicted on television through two distinctive techniques—zooming in/out and multiple edits. Unlike previous research in this area, this investigation applied aspects of cognitive processing that have been identified as untapped through gross Piagetian measures—Level 1 and Level 2 knowledge of visual perception (Pillow&Flavell, 1986). Findings suggest that children classified as “preoperational” by Piagetian standards, but possessing Level 1 knowledge of visual perception—the ability to infer what objects can or cannot be seen from another person's viewpoint—are capable of understanding the more simple form of projective size; children possessing Level 2 knowledge—the ability to infer the nature, as well as the content, of another person's visual experience—have a better comprehension of the more complex, edited presentation of projective size. Level of television consumption plays a role in children's acquisition of understanding of televis