This month, Steven Chu, Claude Cohen‐Tannoudji and William Phillips will doff their laboratory clothes and don white tie and tails to receive the 1997 Nobel Prize in Physics in Stockholm. The Royal Swedish Academy of Sciences selected these three “for the development of methods to cool and trap atoms with laser light.” Thanks to these methods, neutral atoms have now been slowed to speeds below a few centimeters per second, corresponding, for helium atoms, totemperatures of a few hundred nanokelvin. To bring atoms to such a crawl, the researchers broke not one but two barriers originally thought to limit the temperatures to which atoms could be cooled.