Delineating Grazing: Observations of Remote Control Use
作者:
Susan Tyler Eastman,
Gregory D. Newton,
期刊:
Journal of Communication
(WILEY Available online 1995)
卷期:
Volume 45,
issue 1
页码: 77-95
ISSN:0021-9916
年代: 1995
DOI:10.1111/j.1460-2466.1995.tb00715.x
出版商: Blackwell Publishing Ltd
数据来源: WILEY
摘要:
Contrary to many previous reports of widespread grazing, most viewers in this study made very limited use of remote control devices (barely one or two RCD operations per half‐hour). Comparisons of the separate operations of punching, arrowing, scanning, jumping, inserting, and muting showed that, overall, the most common RCD activity was punching in a specific channel number, a direct substitute for dial turning. Moreover, most activity took place on the hour and half‐hour rather than within programs, meaning that commercial avoidance was infrequent and suggesting that industry concerns about radical changes in viewing behavior resulting from remote control use may be overbl
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