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Familiarity, application, and performance of sales forecasting techniques

 

作者: John T. Mentzer,   James E. Cox,  

 

期刊: Journal of Forecasting  （WILEY Available online 1984）
卷期: Volume 3, issue 1  

页码: 27-36

 

ISSN:0277-6693

 

年代: 1984

 

DOI:10.1002/for.3980030104

 

出版商: John Wiley&Sons, Ltd.

 

关键词: Businesspeople survey of forecast technique familiarity, usage and accuracy

 

数据来源: WILEY

 

摘要:

AbstractThis article presents the results of a survey to determine the degree of familiarity and usage, accuracy obtained, and evaluation of different forecasting techniques. It was found that regression analysis, subjective techniques, exponential smoothing, and moving average were well known and used for specific situations. Accuracy was relatively high for aggregate short range forecasts, but decreased for longer range and product level forecasts.

 

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