Preserved wilderness in Saskatchewan has value to both the users and to non-users. To determine such values, a study of Saskatchewan residents' level of willingness-to-pay (WTP) for wilderness preservation was carried out. Results suggest that 58% of sample non-aboriginal and only 7% of aboriginal respondents were satisfied with the current level of wilderness and wildlife protection in the province. Their reasons for preserving wilderness areas varied but protection of water quality, air quality, and wildlife habitats topped the list. The estimated annual WTP to ensure current wilderness protection prevails was approximately $61 per household for the non-aboriginal sample, and $80 for the aboriginal sample, which amounts to a value of $ 100 per hectare.