The attraction paradigm in dyadic exchange
作者:
Marjorie Caballero,
Alan J. Resnik,
期刊:
Psychology&Marketing
(WILEY Available online 1986)
卷期:
Volume 3,
issue 1
页码: 17-34
ISSN:0742-6046
年代: 1986
DOI:10.1002/mar.4220030103
出版商: Wiley Subscription Services, Inc., A Wiley Company
数据来源: WILEY
摘要:
AbstractAlthough the marketing literature alludes to the influence of interpersonal attraction in dyadic exchange, the composition of attraction, as well as its relationship to other elements in the exchange process, has not been given adequate attention. Since substantial empirical evidence supports the impact of attraction on a variety of human responses, this article examines how attraction impacts on marketing dyads and presents a model of interpersonal attraction as a framework for empirical testing. The implications of the model are discussed, and suggestions for further research are given.
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