Abstract—Project selection is not a process which occurs at a particular instance in time and to which any single technique or even combination of techniques can be applied. It is an ongoing operation which requires inputs from the idea generation and creativity area and which raises questions about long‐term planning and corporate strategy. This paper therefore considers the problem from an organizational point of view and draws upon a variety of research findings which help us to understand how the process might be improved and how some of the more formalized procedures which have been suggested in the literature can be of assista