AbstractThe UNESCO experimentson communication through television in the field of adult education conducted in France, Japan and India during the current and the previous decades demonstrated for the first time the potential of television for thr promotion of culture and education among the general masses. They also indicated that the tele‐clubs, organized for group viewing in both urban and rural communities, could be an effective and adequate means for the purpose of communicating messages of social education. The results obtained from the special series of telecasts underscored the fact that the appeal of television was not restricted within national boundaries. The indirect co‐operation of France, Japan and India‐countries with different cultural backgrounds‐toward the growth of a common institution like the tele‐club was not merely a significant step in the effort to bring into reality an international exchange of ideas and experiments in the field of educational television; it also reinforced the concept of international communication through a global televisi