VIRTUAL IDENTITY:A Paradigm Shift for the New Corporate Communications Environments
作者:
Robert O. Swinehart,
期刊:
Design Management Journal (Former Series)
(WILEY Available online 1996)
卷期:
Volume 7,
issue 1
页码: 61-68
ISSN:1045-7194
年代: 1996
DOI:10.1111/j.1948-7169.1996.tb00471.x
出版商: Blackwell Publishing Ltd
数据来源: WILEY
摘要:
IDENTITY HAS MOVED from the realm of images and messages to the design of experiences and interactive communications. In this kinetic environment, Robert Swinehart predicts that design managers will act as coaches, nurturing a “system of marks”—a virtual identity—that maintains the integrity of an organization's culture and values while responding to the immediate and idiosyncratic understanding of identity as they emerge in the personal experiences of those both inside and outside the corp
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