Doctoral Research:
作者:
Sean A Meehan,
期刊:
Business Strategy Review
(WILEY Available online 1996)
卷期:
Volume 7,
issue 1
页码: 47-49
ISSN:0955-6419
年代: 1996
DOI:10.1111/j.1467-8616.1996.tb00114.x
出版商: Blackwell Publishing Ltd
数据来源: WILEY
摘要:
Marketing specialists often expect management to accept without further elaboration that “market orientation” is good for all businesses. Yet there is much confusion as to what is meant by market orientation and whether it really is a source of lasting competitive advantage. This article summarises the evidence and argues that, despite some positive pointers, the case in favour remains unpro
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