The dramatic changes in health care delivery present challenges to nurses in practice and to the educators who must prepare professional nurses for the uncertain world of tomorrow's managed care environment. In light of the increased emphasis on health promotion occurring with current changes in health care, the article proposes numerous creative strategies that nurse educators can use to prepare students to fulfill their health promotion responsibilities effectively. The concepts of health promotion and creativity are examined, and teaching approaches needed to facilitate community-based, health promotion-focused activities are presented. Specific strategies, particularly clinical teaching/learning opportunities, are suggested.