History is one New Deal after another. Society has to check its purposes and performances as conditions change. The American problem of today is still the equalization of opportunities. The National Occupational Conference, of which Dr. Keller is executive director, desires to help, as much as possible, in the solution of this problem. The first step in the solution, so far as occupational opportunities are concerned, is making them known. But these opportunities depend not alone on the occupation but on the individual. The individual, to make use of them, must have knowledge of his own abilities and be aware of the occupations into which they fit. The methods and techniques of guidance come into the picture as a means of bringing these two kinds of knowledge together. Dr. Keller, in this article, discusses the three phases of the problem in terms of a chart of abilities and occupations adapted from F. M. Earle, and amplified to show the fields in which the National Occupational Conference may function in gathering up the results of previous studies and furthering needed additional researches, in order that the whole field of knowledge and research may be better coordinated, with the ultimate aim of the better adjustment of the individual to occupational life.Theory and practice are considered as merely two different aspects of the problem as a whole. In conclusion, the program of NOC activities and services is briefly outlined.