Major challenges are ahead in managing the coastal zone of western Canada. Until now there has been no legislated focus through a coastal zone management act nor a policy for the management of coastal resources. Instead, policies and institutions have been evolving out of existing legislation responding to opportunities and needs as they have arisen. Management is predominantly a bargaining process the success of which depends on opportunities for informed participation by the affected interests. Considering the relatively small investments in management, bargaining appears to have worked rather well, but there are weaknesses. Fortunately, significant opportunities exist to improve performance at relatively low cost. In particular, there should be a shift from the past emphasis on inventorying, monitoring, and coordination, to the development of functional knowledge and sectoral planning that can be the basis for informed and representative bargaining.