AbstractThe paper presents two methods for eliciting individuals' implicit weights to be attached to health benefits which extend over time. The first is a person‐trade‐off type which implies that social weights are attached to years with improved health when these are distributed between different groups of people. The second method is based on time‐trade‐off which yields private weights to succeeding years with improved health for oneself. Emphasis is placed on methodological issues, but some preliminary results obtained from small samples are also pr