Two social psychological theories (the Fishbein Model and the Health Belief Model) were used to derive attitude and belief factors to predict intentions to drive while under the influence of alcohol and actual drinking-driving behavior in a college population. The results revealed strong support for the Fishbein theory; attitudes and normative beliefs predicted intentions, while intentions were the best predictor of subsequent behavior. From the Health Belief Model, specific beliefs regarding one's effectiveness at being able to avoid getting caught by the police and cause an accident while driving under the influence of alcohol were also significantly related to drinking-driving intentions and behavior. These findings indicate that decisions to drink and drive are the result of one's personal evaluation of this behavior and one's perceived ability to control the threatening consequences. Thus drinking and driving may continue to be so prevalent in a college population because they erroneously believe that they are still safe drivers and effective at controlling the attendant risks.