Managing Recruitment and Retention ProblemsAn Application of the Marketing Process
作者:
Judith,
Connelly Kathleen,
期刊:
The Journal of Nursing Administration
(OVID Available online 1983)
卷期:
Volume 13,
issue 10
页码: 17-22
ISSN:0002-0443
年代: 1983
出版商: OVID
数据来源: OVID
摘要:
This article hebs the nurse administrator apply the marketing process to manage recruitment and retention problems. The marketing process is presented through analogy to the comparablephases of thenursingprocess. A case study of a difficult recruitment problem in an intensive care unit is used to highlight steps in the process. Marketing techniques and specific situation analysis are emphasized.
点击下载:
PDF
(818KB)
返 回