AbstractSince the shear rate of a non‐Newtonian fluid is of importance in fixing the rheological or viscometric behavior of such a material, the present study has been concerned with the development of a general relationship between impeller speed and the shear rate of the fluid. The resulting relationship was then used to interpret and correlate power‐consumption data on three non‐Newtonian fluids by use of a generalized form of the conventional power‐number–Reynolds‐number plot for Newtonians.Flat‐bladed turbines from 2 to 8 in. in diameter were used exclusively. Tank diameters ranged from 6 to 22 in. and power inputs from 0.5 to 176 hp./1,000 gal. The study encompassed a 130‐fold range of Reynolds numbers in the laminar and transition regions. The results to date indicate that power requirements for the rapid mixing of non‐Newtonian fluids are much greater than for comparable Ne