Many physical educators and exercise scientists lack the professional commitment and passion that could be generated were they only to identify and embrace objective, shared values. The general absence of firm value commitments places our profession at risk and may shorten its lifespan. The source of the“value problem”lies outside physical education in contemporary society itself. Features of our value-free or value-relative culture can be seen in fictional literature, and they are detailed by current social scientists. By way of contrast, other selections from literature, sociology, and philosophy show how objective values produce a more“brightly colored”world, one that could engender a sustained and well-directed passion for important goals. The rediscovery of values could lead to a different, stronger, and more durable profession.