ABSTRACT:There is growing recognition among mayors and other local officials of the need for programs such as tax abatements and government financed below market rate loans to stimulate new middle income housing production. Unfortunately, data are lacking about the potential demand for such programs among middle income buyers. To address this gap in the literature, stepwise multiple regression analysis was applied to a mailed questionnaire sample of 2,276 recent homebuyers in Hamilton County (Cincinnati), Ohio, to determine the level and nature of interest in tax abatements and government financed below market rate loans.Nearly half the respondents said they would have considered comparable housing in another locality had it offered one of the two incentives. As predicted, those who were interested tended to be in the early stages of the family mobility cycle. In addition, blacks and intermetropolitan relocatees tended to be interested. The implications of these findings for efforts to stimulate new housing production in central cities are discussed.