Creating a successful bathing experience for the individual with Alzheimer's disease often represents one of a caregiver's most challenging activities. It also requires major rethinking about current bathing room design. In an environment where virtually every waking hour is a communal experience, the bath experience can and should provide a time for individual attention. In designing this space, the more we realize how seemingly insignificant items can make a significant difference, the more we transform the bathing environment into a welcoming, highly personalized space where the expectation is for nurturing, increased personal attention, pampering, and sensitivity in attending to personal care needs. This visually and emotionally supportive space acknowledges the need for good hygiene and the equally important emotional needs of the individual to feel safe and cared for. We literally change the experience and send a personalized message.