The use of milk products and responses to attitudinal questions about milk products is described for 100 individuals 65 years of age and older. Two familiar foods, fluid whole milk and cottage cheese, and two less familiar foods, coffee whitener and yogurt were selected for attitudinal questions of the semantic differential type. Discrete sales emerged for the familiar but not for the less familiar foods. The sematic differential scaling technique was useful in disclosing a relationship between attitude and use of some foods but was too limiting a tool to probe the attitude-food selection relationship for all foods studied.