BEHAVIOR ANALYSIS IN CONSUMER AFFAIRS: RETAIL AND CONSUMER RESPONSE TO PUBLICIZING FOOD PRICE INFORMATION
作者:
Brandon F. Greene,
Mark Rouse,
Richard B. Green,
Connie Clay,
期刊:
Journal of Applied Behavior Analysis
(WILEY Available online 1984)
卷期:
Volume 17,
issue 1
页码: 3-21
ISSN:0021-8855
年代: 1984
DOI:10.1901/jaba.1984.17-3
出版商: Blackwell Publishing Ltd
关键词: community behavior analysis;behavioral community psychology;consumer affairs;public interest research;public posting;countercontrol
数据来源: WILEY
摘要:
A popular program among consumer action groups involves publicizing comparative food price information (CFPI) gathered from retail stores. Its significance is based on the assumption that publishing CFPI maximizes retail competition (i.e., moderates price levels or price increases) and occasions more frugal store selections among consumers. We tested these assumptions during a 2‐year analysis. Specifically, we monitored the prices of two distina market baskets in the supermarkets of two midwestern cities (target and contrast cities). Following a lengthy baseline, we published the prices of only one of the market baskets at stores in the target city in the local newspaper on five different occasions. The results suggested that reductions in price inflation occurred for both market baskets at the independently operated target stores. The corporate chain stores were not similarly affected. In addition, surveys indicated that many consumers used the CFPI as a basis for store selection. Finally, the analysis included a discussion of the politics, economics, and future of CFPI program
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