In this article, AWWA President John W. Cramer expresses his views on how AWWA serves the water industry. In 1958, in response to requests to expand its services, the AWWA Board of Directors created the Committee on Aims and Objectives which made the following recommendations in its report: the creation of two new standing committees, one on education and one on research, and to support this additional activity a change in dues structure is recommended, which would be scaled generally to the volume of business such companies do in the industry; and, that AWWA retain an independent management consulting firm to examine the entire aims and objectives report, the cost of implementing it, the willingness and ability of the membership to pay the bill, and AWWA's overall operations in the light of the increased activities outlined in the report.